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Working with Multilink Consulting was a seamless experience. Their team demonstrated the highest level of professionalism in communication, reporting, and stakeholder engagement. We felt confident that every stage of our project was handled with integrity and diligence

Minase Kifle
Chairman, Citrus International

Feasibility Study Services

Multilink Consulting delivers professional feasibility studies that align with UNIDO standards, providing a robust framework for evaluating project viability across Ethiopia’s dynamic markets. These studies are meticulously structured to cover market, technical, organizational, financial, financial, and socio-economic aspects, with the scope customized to the target sector. With over 300 feasibility studies completed and a 98% success rate in operationalizing projects, Multilink’s expertise supports clients in making informed investment decisions, entering new markets, securing local bank loans, and attracting international financing. The firm’s multisector customization ensures relevance and precision for industries ranging from beverage and brewing to healthcare and niche sectors like tourism and recycling.

Range of industries

Beverage & Brewing
Manufacturing & Industrial
Real Estate & Hospitality
Agriculture & Agribusiness

Study Coverage

Multilink’s feasibility studies are comprehensive, addressing the following key components as per UNIDO standards, with sector-specific adaptations:

  • Market Study
    The market study evaluates demand, supply, and competitive dynamics to assess project viability. It includes analysis of target customer segments, market size, pricing trends, and growth potential. For example, in the beverage and brewing sector, Multilink assesses consumer preferences for local and imported beers, while in real estate, it analyzes urban demand for residential and commercial properties. This component supports market entry strategies and investment decisions by identifying opportunities and risks.

  • Technical Study
    The technical study examines the operational and infrastructural requirements of a project. It covers site selection, production processes, technology requirements, equipment needs, and resource availability (e.g., raw materials, utilities). For manufacturing projects, Multilink evaluates industrial park compatibility (e.g., Bole Lemi), while for agriculture, it assesses irrigation and soil suitability. This ensures technical feasibility and informs cost estimates for loan applications.

  • Organizational Study
    This component focuses on the project’s management and operational structure. It includes staffing plans, organizational hierarchies, and governance frameworks tailored to the sector. For instance, in healthcare, Multilink designs structures for hospital administration, while in brewing, it outlines brewery management roles. The organizational study ensures efficient project execution, critical for securing financing and investor confidence.

  • Financial Study
    The financial study provides a detailed economic analysis, including capital expenditure, operating costs, revenue projections, and profitability metrics (e.g., ROI, NPV, IRR). It incorporates sensitivity analyses to assess risks like currency devaluation or inflation, aligning with Ethiopia’s 2024 FX reforms. For example, in manufacturing, Multilink models factory cash flows, while in real estate, it projects rental income. This component is essential for securing local bank loans and international financing.

  • Socio-Economic Study
    The socio-economic study evaluates the project’s broader impact on communities and the economy, tailored to sector-specific needs. It assesses job creation, income generation, and environmental sustainability, aligning with Ethiopia’s ESG priorities. For agriculture, Multilink analyzes rural employment benefits, while for healthcare, it evaluates improved access to medical services. This study strengthens project proposals for international financiers and local stakeholders.

Multisector Customization

Multilink’s feasibility studies are highly adaptable, customized to the unique requirements of each sector to ensure relevance and precision:

  • Beverage and Brewing: Studies focus on market demand for alcoholic and non-alcoholic beverages, technical requirements for brewery expansions (e.g., Heineken’s Kilinto), and socio-economic benefits like barley farming linkages. Financial models account for export potential and excise taxes.

  • Manufacturing and Industrial: Emphasis is on technical feasibility for diverse sub-sectors (e.g., steel, cement, motor oil recycling), with market studies targeting industrial park opportunities and financial analyses reflecting raw material import costs post-2024 FX reforms.

  • Real Estate and Hospitality: Studies prioritize market demand for urban housing and tourism infrastructure, technical assessments of construction feasibility, and socio-economic impacts like tourism revenue. Financial projections include occupancy rates and ROI for hotels.

  • Agriculture and Agribusiness: Customized to assess export-oriented crops (e.g., sesame, coffee), technical studies evaluate farming technologies, and socio-economic analyses highlight rural development and food security contributions.

  • Healthcare and Education: Studies address infrastructure needs (e.g., hospital beds, classrooms), market gaps in service delivery, and socio-economic benefits like improved health outcomes, with financial models tailored to public-private partnerships.

  • Transportation, Media, and Retail: For emerging sectors, studies focus on digital market trends (e.g., e-commerce platforms like Gebeya251), technical feasibility of transport logistics, and socio-economic impacts like urban connectivity.

  • Niche Sectors: For tourism, food processing, or recycling, Multilink tailors studies to unique market dynamics (e.g., eco-tourism demand), technical requirements (e.g., recycling plant design), and socio-economic benefits like sustainable development.

Purpose and Impact

Multilink’s feasibility studies serve critical purposes across investment and financing contexts:

  • Investment Decisions: By providing a holistic view of project viability, the studies enable clients to make data-driven decisions, minimizing risks and maximizing returns.

  • Market Entry: Detailed market and technical analyses guide clients in navigating Ethiopia’s competitive landscape, ensuring successful launches.

  • Local Bank Loans: Financial and organizational studies meet the stringent requirements of Ethiopian banks (e.g., Commercial Bank of Ethiopia), facilitating loan approvals.

  • International Financing: Socio-economic and ESG-aligned analyses attract global investors and financiers, aligning with UNIDO and World Bank standards.

With a proven track record across 250+ projects, Multilink Consulting’s feasibility studies empower clients to capitalize on Ethiopia’s economic opportunities, driving sustainable growth and innovation

Sample UNIDO-Compliant Feasibility Study Outline

Multilink Consulting’s feasibility studies adhere to the United Nations Industrial Development Organization (UNIDO) standards, providing a robust framework for evaluating project viability in Ethiopia’s dynamic market. This sample outline and sub-outlines cover the five core components—Market Study, Technical Study, Organizational Study, Financial Study, and Socio-Economic Study—ensuring comprehensive analysis tailored to diverse sectors such as beverage and brewing, manufacturing, real estate, agriculture, healthcare, transportation, and niche industries. Designed to support investment decisions, market entry, local bank loan applications, and international financing, the outline reflects Multilink’s expertise in delivering over 300 feasibility studies with a 98% success rate as of May 26, 2025. Each section and sub-section is structured to provide actionable insights, with multisector customization to address sector-specific needs.

Feasibility Study Outline

1. Executive Summary

  • Purpose: Summarizes key findings and recommendations to provide a quick overview for decision-makers.

  • Sub-Outlines:

    • 1.1 Project Overview: Brief description of the project, objectives, and sector (e.g., brewery expansion, hospital establishment).

    • 1.2 Key Findings: Highlights of market, technical, organizational, financial, and socio-economic viability.

    • 1.3 Recommendations: Actionable steps for investment, financing, or market entry.

    • 1.4 Expected Outcomes: Projected economic, social, and environmental impacts.

2. Introduction

  • Purpose: Sets the context, objectives, and scope of the feasibility study.

  • Sub-Outlines:

    • 2.1 Background: Overview of the client, sector, and Ethiopia’s economic context (e.g., 2024 FX liberalization).

    • 2.2 Objectives: Specific goals (e.g., assess viability for a steel factory, secure bank loan).

    • 2.3 Scope: Components covered (market, technical, etc.) and sector-specific focus.

    • 2.4 Methodology: Data collection and analysis methods (e.g., surveys, financial modeling).

3. Market Study

  • Purpose: Evaluates market demand, supply, and competitive dynamics to assess project viability and inform market entry strategies.

  • Sub-Outlines:

    • 3.1 Market Overview: Industry trends, size, and growth potential (e.g., brewing market demand in Ethiopia).

    • 3.2 Demand Analysis: Target customer segments, consumption patterns, and demand forecasts.

    • 3.3 Supply Analysis: Existing suppliers, production capacities, and market gaps.

    • 3.4 Competitive Analysis: Key competitors, market shares, and differentiation opportunities.

    • 3.5 Pricing and Distribution: Price trends, cost structures, and distribution channels.

    • 3.6 Market Risks: External factors (e.g., regulatory changes, import competition) and mitigation strategies.

    • 3.7 Opportunities: Export potential, niche markets, or untapped segments (e.g., eco-tourism in niche sectors).

4. Technical Study

  • Purpose: Assesses the technical feasibility of the project, including infrastructure, technology, and resource requirements.

  • Sub-Outlines:

    • 4.1 Project Scope: Description of facilities, products, or services (e.g., cement factory, medical imaging center).

    • 4.2 Site Selection: Location analysis (e.g., proximity to industrial parks, urban centers) and suitability.

    • 4.3 Technology and Equipment: Required technologies, machinery, and suppliers (e.g., brewing equipment for Heineken).

    • 4.4 Production Process: Workflow, capacity, and quality control measures.

    • 4.5 Resource Requirements: Raw materials, utilities (water, electricity), and labor availability.

    • 4.6 Infrastructure Needs: Buildings, transportation, and IT systems.

    • 4.7 Technical Risks: Potential challenges (e.g., supply chain disruptions) and mitigation plans.

    • 4.8 Implementation Timeline: Project phases, milestones, and completion schedule.

5. Organizational Study

  • Purpose: Defines the management and operational structure to ensure efficient project execution.

  • Sub-Outlines:

    • 5.1 Organizational Structure: Hierarchy, roles, and responsibilities (e.g., brewery management, hospital administration).

    • 5.2 Staffing Plan: Number, skills, and recruitment strategy for personnel.

    • 5.3 Governance Framework: Decision-making processes, reporting lines, and compliance measures.

    • 5.4 Training and Development: Programs to build workforce capacity (e.g., technical training for manufacturing).

    • 5.5 Operational Policies: HR, finance, and safety policies tailored to the sector.

    • 5.6 Organizational Risks: Potential issues (e.g., skill shortages) and solutions.

6. Financial Study

  • Purpose: Analyzes the project’s economic viability, including costs, revenues, and financing requirements, to support loan applications and investment decisions.

  • Sub-Outlines:

    • 6.1 Capital Expenditure: Initial costs for land, buildings, equipment, and setup.

    • 6.2 Operating Costs: Ongoing expenses (e.g., labor, utilities, raw materials).

    • 6.3 Revenue Projections: Sales forecasts based on market study and pricing strategy.

    • 6.4 Financial Metrics: Return on Investment (ROI), Net Present Value (NPV), Internal Rate of Return (IRR), and payback period.

    • 6.5 Financing Plan: Sources of funds (e.g., local bank loans, international financiers) and terms.

    • 6.6 Sensitivity Analysis: Impact of variables (e.g., inflation, currency devaluation) on financial outcomes.

    • 6.7 Financial Risks: Potential challenges (e.g., cost overruns) and mitigation strategies.

    • 6.8 Break-Even Analysis: Point at which revenues cover costs.

7. Socio-Economic Study

  • Purpose: Evaluates the project’s broader impact on society and the economy, aligning with ESG standards and supporting financing proposals.

  • Sub-Outlines:

    • 7.1 Economic Impact: Contribution to GDP, tax revenues, and foreign exchange earnings.

    • 7.2 Employment Generation: Number and types of jobs created (direct and indirect).

    • 7.3 Social Benefits: Improvements in community welfare (e.g., healthcare access, rural development).

    • 7.4 Environmental Impact: Positive and negative effects, with mitigation measures (e.g., waste management for brewing).

    • 7.5 Gender and Inclusion: Opportunities for women and marginalized groups.

    • 7.6 Alignment with National Goals: Contribution to Ethiopia’s 2030 vision, food security, or digital transformation.

    • 7.7 Socio-Economic Risks: Potential community or environmental concerns and solutions.

8. Risk Analysis and Mitigation

  • Purpose: Consolidates risks across all components and provides strategies to address them.

  • Sub-Outlines:

    • 8.1 Summary of Risks: Market, technical, organizational, financial, and socio-economic risks.

    • 8.2 Risk Assessment: Likelihood and impact of each risk.

    • 8.3 Mitigation Strategies: Proactive measures (e.g., diversified suppliers, contingency funds).

    • 8.4 Contingency Plan: Steps to manage unforeseen challenges.

9. Conclusions and Recommendations

  • Purpose: Synthesizes findings and provides clear guidance for stakeholders.

  • Sub-Outlines:

    • 9.1 Overall Viability: Assessment of project feasibility based on study components.

    • 9.2 Strategic Recommendations: Actions for implementation, financing, or market entry.

    • 9.3 Next Steps: Immediate priorities (e.g., loan applications, investor outreach).

    • 9.4 Long-Term Outlook: Potential for scalability and sustained impact.

10. Appendices

  • Purpose: Provides supporting data and documentation for transparency and credibility.

  • Sub-Outlines:

    • 10.1 Data Sources: Surveys, industry reports, and government statistics.

    • 10.2 Detailed Calculations: Financial models, market forecasts, and technical specifications.

    • 10.3 Maps and Diagrams: Site plans, process flowcharts, or organizational charts.

    • 10.4 References: UNIDO guidelines, regulatory frameworks, and sector-specific studies.

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Research beyond the business plan

A feasibility study is a structured analysis that determines whether a project or investment is viable. It assesses technical, financial, market, and legal factors to ensure that resources are allocated wisely. The goal is to help decision-makers reduce risks and make informed choices before committing significant funds.

Conducting a feasibility study provides clarity and confidence. It identifies potential challenges, market opportunities, cost implications, and regulatory requirements early in the process. By understanding these factors, businesses can avoid costly mistakes, attract investors, and secure financing with well-documented evidence of viability.

Our comprehensive feasibility studies typically cover:

  • Market Analysis – Demand, competition, customer insights, and growth potential.

  • Technical Assessment – Production technology, site requirements, and capacity planning.

  • Financial Projections – Investment cost, operating expenses, revenue forecasts, and ROI.

  • Risk & Compliance Review – Legal, environmental, and policy considerations.

This holistic approach ensures you have a 360° view of your project before moving forward.

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