Samson Tsedeke,
Founder & CEO of Multilink Consulting
Samson Tsedeke – Professional Profile
Overview
Samson Tsedeke is the Founder and Managing Director of Multilink Consulting PLC, a premier multidisciplinary consulting firm in Ethiopia established in 2007. With 26 years of professional experience, he is a distinguished strategist specializing in foreign direct investment, macroeconomic advisory, regulatory compliance, anti-money laundering (AML) frameworks, mergers & acquisitions, financial and tax strategy, and regional economic integration.
He has advised a broad portfolio of clients including multinational corporations, government institutions, foreign embassies, commercial attachés, and local businesses, making him a trusted voice in Ethiopia’s investment and business advisory landscape.
Professional Experience
Investment Strategist | Business Consultant | Project Finance and Feasibility Study Expert
Samson Tsedeke is an Ethiopian investment strategist, business consultant, and project development expert with nearly three decades of professional experience in banking, investment advisory, project finance, market research, and business consulting. He is the Founder and Managing Director of MultiLink Consulting PLC, a multidisciplinary consulting firm established in Ethiopia in 2007 that provides services in feasibility studies, market research, investment advisory, financial consulting, regulatory compliance, and project development.
Over the course of his career, Samson has advised local and international investors, multinational corporations, government institutions, foreign embassies, development organizations, commercial attachés, and private-sector enterprises across a wide range of industries. His expertise spans foreign direct investment (FDI), project structuring, macroeconomic analysis, mergers and acquisitions, regulatory advisory, anti-money laundering (AML) compliance, tax strategy, and regional economic integration.
Prior to founding MultiLink Consulting, Samson served as a Senior Investment Finance Specialist at the Commercial Bank of Ethiopia, where he developed extensive experience in investment appraisal, financial analysis, project evaluation, and credit assessment. He later expanded his international trade and finance exposure through his work as a Trade Finance Executive with Euro Exim Bank.
Throughout his consulting career, Samson has led and supervised numerous feasibility studies, investment assessments, and market research assignments across sectors including manufacturing, agribusiness, food and beverages, mining, healthcare, hospitality, real estate, automotive, logistics, renewable energy, and international trade. His work focuses on helping investors evaluate opportunities, assess risks, structure projects, secure financing, and navigate Ethiopia’s evolving business and regulatory environment.
His consulting approach combines financial analysis, market intelligence, strategic planning, and implementation support. Drawing on both banking and consulting experience, he emphasizes practical, investment-oriented solutions designed to support project execution rather than purely theoretical recommendations. His work often integrates market demand analysis, technical feasibility assessment, financial modeling, regulatory compliance, and investment strategy development.
Samson has also contributed to public discussions on investment, economic reform, industrial development, capital markets, foreign investment, trade policy, and business competitiveness through articles, industry commentary, and market analyses. His publications focus on translating complex economic and regulatory developments into practical insights for investors and business leaders.
His professional qualifications include an MBA, a Bachelor’s Degree, a Post-Diploma in Urban Economic Development from Galilee College in Israel, Certified Project Manager (CPM) credentials, Certified Management Consultant training, and specialized certifications in investment and securities, computer modeling, feasibility appraisal, and UNIDO-based project evaluation methodologies.
Today, Samson Tsedeke is recognized within Ethiopia’s investment and consulting community for his work in feasibility studies, investment advisory, market-entry strategy, project development, and business transformation. Through MultiLink Consulting, he continues to support investors, entrepreneurs, institutions, and development projects seeking sustainable growth and long-term value creation in Ethiopia and across emerging African markets.
Direct Foreign Investment Strategy
Samson advises investors on entering and operating in Ethiopia’s market, providing guidance on structuring investments, securing incentives, navigating licensing, and ensuring compliance with the country’s regulatory framework.
Macroeconomic Advisory
He delivers high-level insights into Ethiopia’s economic environment, analyzing fiscal and monetary trends, trade flows, and policy reforms. His expertise supports both governments and investors in aligning strategies with broader economic realities.
Regulatory Compliance & AML Frameworks
A recognized specialist in Anti-Money Laundering (AML) and regulatory compliance, Samson helps financial institutions and government agencies strengthen systems to align with FATF, IMF, and Basel Committee standards, ensuring global credibility and effective risk management.
Mergers & Acquisitions
Samson provides transaction advisory services for mergers, acquisitions, and joint ventures, including due diligence, valuation, and deal structuring—helping businesses maximize value and minimize risks in complex transactions.
Market Research & Business Coaching
Through rigorous data analysis and practical coaching, he equips businesses with market intelligence, consumer insights, and operational guidance to strengthen decision-making, improve competitiveness, and achieve sustainable growth.
Feasibility Studies & Project Development
Samson has personally led and reviewed 300+ feasibility studies across diverse industries—including manufacturing, agribusiness, real estate, mining, and services—helping investors determine project viability and secure financing with confidence. achieve sustainable growth.
TAX Services
Consulting
He designs strategies to optimize tax efficiency and financial performance. This includes corporate tax planning, transfer pricing advisory, and financial restructuring to improve profitability and ensure compliance with Ethiopian tax law.
Regional Economic Integration
With extensive knowledge of COMESA, AfCFTA, and IGAD frameworks, Samson supports businesses and policymakers in leveraging regional trade agreements, expanding cross-border operations, and integrating into Africa’s growing economic blocs.